Vaal Forklifts
A website, stationery and social media content for a forklift repair company whose customers usually arrive with a machine that has just stopped working.
A customer with a broken forklift can go from a Google search to a WhatsApp conversation in two taps, and every quote, card and email that follows looks like it came from the same company.
The brief
Vaal Forklifts has serviced, repaired and supplied parts for forklifts since 2015, across the Vaal Triangle, Johannesburg, the Free State and the KwaZulu Natal south coast. A lot of their customers find them in a hurry, with a forklift down and a warehouse waiting. The website had to make it obvious, in seconds, that this company can help and how to reach them right now.
What we delivered
The site puts the three ways to reach them at the top of every page: call now, WhatsApp for a quote, and a separate WhatsApp button for emergencies. Below that it answers the questions a fleet manager asks before picking up the phone: what they service, where they travel, who the team is, how a job works and what happens after hours. A short quote request form promises a reply within 24 hours.
The stationery takes its cue from the workshop. A red and navy hazard stripe runs along the top of the letterhead, the business card and the email signature, with the red forklift mark and the line Keep your fleet moving. Everything the company hands over or sends matches the website.
For social media we produce a month of branded posts at a time: service tips like what dirty diesel does to a filter, public holiday posts, a carousel that dares people to keep swiping, and a Google search ad. Paid ads are aimed at warehouses, factories and logistics businesses in their service areas, so the company stays visible to the people who will one day need an urgent callout.
The website, the paperwork and the ads
Tell us what you need and we will tell you how we would build it
A WhatsApp message or an email is enough to start. We reply within one working day with questions, a rough plan and an honest view of what it will take.