Piece of Mind Academy
A style guide and social media content for a school for neurodiverse learners with campuses in Vaalpark, Midstream and Ballito.
Three campuses now post in one voice. A parent who follows Vaalpark and then sees a Ballito post recognises the same school straight away, and new posts can be made from the templates without a designer.
The brief
Piece of Mind Academy has three campuses, each run by its own team and each posting to its own audience. The posts had started to drift apart. The school already had a logo it liked, a hand drawn tree growing out of a brain, and wanted everything around it to feel as calm and consistent as the classrooms.
What we delivered
We wrote a style guide that any campus can follow: a soft lilac and teal palette on white, a rounded display typeface for headings with one word picked out in colour, generous white space, and a tone that speaks to parents plainly and warmly. It sets out how the logo sits with the three campus names, how photos are cropped and framed, and how a post is laid out so the important line reads first.
From the guide we produce the ongoing content for all three campuses. A weekly rhythm gives each day a job: Monday Moments from the classroom, Try us Tuesday on the school's promise, Wins Wednesday, Team Up Thursday and Feel Good Friday. Around that sit the practical posts parents actually need, like open days, report collection and welcome back notices, each one tagged with its campus. We also designed a set of cards for the therapy areas the school covers, from oral motor to emotional regulation, in the same two colours so they work on a wall, in a handout or as a post.
One guide, three campuses
Tell us what you need and we will tell you how we would build it
A WhatsApp message or an email is enough to start. We reply within one working day with questions, a rough plan and an honest view of what it will take.