Anchel W Photography
A brand for an equine and pet photographer that stays out of the way of the photographs, and works just as well on a business card as on an Instagram profile.
Everything a client sees, from the first Instagram post to the quote, carries the same quiet mark. Anchel has files for every situation and does not need a designer to post, print or send a price list.
The brief
Anchel photographs horses and pets, mostly at the stable yard or at home where the animals are relaxed. Her photographs are the product, so the brand had to be calm and confident and never compete with them. She needed one logo that worked on a dark Instagram grid, on a white business card and as a tiny profile picture.
What we delivered
The mark is a horse head drawn in a few flowing lines, with a soft grey blaze as the only tone. It reads clearly at profile picture size and sits comfortably next to a photograph. The name is set in a light, open typeface so it feels personal rather than corporate.
From there we built the full set: the mark alone, the stacked lockup and the one line lockup, each in light, dark and grey versions. We produced round profile images for every platform, a business card, a phone wallpaper with a QR code that opens her booking page, and a digital price list she can send on WhatsApp.
One mark, every surface
Tell us what you need and we will tell you how we would build it
A WhatsApp message or an email is enough to start. We reply within one working day with questions, a rough plan and an honest view of what it will take.